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(Download) "Generation Y: Purchasing Power and Implications for Marketing." by Academy of Marketing Studies Journal * eBook PDF Kindle ePub Free

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Generation Y: Purchasing Power and Implications for Marketing.

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eBook details

  • Title: Generation Y: Purchasing Power and Implications for Marketing.
  • Author : Academy of Marketing Studies Journal
  • Release Date : January 01, 2002
  • Genre: Business & Personal Finance,Books,
  • Pages : * pages
  • Size : 267 KB

Description

ABSTRACT The study examines the buying habits of Generation Y The sheer size of the market of some 80 million strong makes it worth the attention of any retailer. The difference between Generation Y's purchasing power and Generation X's purchasing power is amazing. The income of the younger generation is used for more than just entertainment purposes, such as toys, but also for more adult-like purchases, such as stock. The researchers sought to determine what impact this had on the market compared to Generation Xers.


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